Dramamine | Ditch The Drama Llama of Nausea

Conceptualized and designed a full suite of campaign assets—including social static posts, videos, banners, and digital display—for the “Drama Llama of Nausea” campaign for Dramamine (final approved assets currently in market).

Played a key role in shaping the brand’s emerging presence on TikTok, helping brainstorm and execute playful, high-impact content ideas tailored to the platform’s fast-moving, entertainment-first audience.

The campaign centered around the “Drama Llama” character as an exaggerated, comedic antagonist to nausea—positioned as an over-the-top, nagging presence that only makes things worse. This creative approach brought humor and personality to the brand while clearly reinforcing the product’s role as relief from motion-related discomfort.